Marketing Support

WindPath uses only top rated advertising design and placement firms. While we promote the WindPath brand both in print and online nationally, franchisees are responsible for developing and implementing a local advertising campaign for their territories with our assistance. Our experience has taught us that no one program works everywhere, and we will work with you to find the marketing mix that effectively targets your territory.

Below are some samples of the different types of professionally designed collateral you will have access to. All have been designed to be location neutral using our website for contact information. Each licensee receives his own location page(s) on the WindPath website. If you wish, any of the collateral below can be custom printed with your specific contact information to help target a specific market.

We provide you with:

• Magazine ads
• Brochures and flyers
• Self mailing postcards and tri-fold brochures

Boat Shows
We have invested heavily in our trade show display materials and can easily adapt the display to the standard 10×10 or 10×20 sizes both indoors and out. Our relationships with Catalina and Back Cove Yachts allow us to exhibit within or near their in-water boat displays at the larger shows, and most of the dealers we work with will integrate our display with their own at the smaller ones. Below is an image of the WindPath 10×20 display at the Strictly Sail St Petersburg 2006 show.

Internet Presence
This website serves as the hub of our marketing efforts. The site has been designed so it can serve as a comprehensive educational tool for someone who is new to the concept of fractional yachting, while allowing fast access to specific information for those who know what they are looking for. As a WindPath licensee your base will be included in our locations map and directory and you will have a website directory (WindPath.com/YourLocation) for each location within your territory. When prospects fill out your dedicated contact form the lead is emailed directly to your @WindPath email address so you can reply immediately.